The Apple Cult

Posted on 28. Mar, 2005 by Ty Tribble in Network Marketing - MLM


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Apple "PC users must be saved"

- a MAC user

Another MAC user spends his Saturday's patroling a computer store, barging into sales assistants pitches for PCs to sell the buyers on Apple (he does not work for Apple or the store).

What makes these guys offer such cult-like devotion to a brand and is their a difference between the Apple Brand cult and the Quixtar Brand cult?

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2 Responses to “The Apple Cult”

  1. David Robison

    28. Mar, 2005

    I don't know if you'd be interested or not, but here's the blog entry I did on cult brands back in 2004.

    http://daveontheroad.blogspot.com/2004/08/early-morning-packing-cult-brands.html

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  2. DiggyDog

    18. Jun, 2007

    It could just be that Apple computers ARE that much better than PC's…..

    I'm not sure how Apple relates to MLM, though. Do they sell their computers that way?

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