Study Finds Trust In Direct Sellers High
Posted on 22. Sep, 2005 by Ty Tribble in Network Marketing - MLM
I just unleashed 7 of my most closely guarded Internet Marketing files for the first time. Download Ty Tribble's MLM Web Secrets. It's my free gift to you for visiting.
A study shows that direct selling, blogging, and web forums rated higher in trust value than any other form of advertising.
Global PR Blog via MLM Business Opportunities Blog:
A 2004 Intelliseek study 1 (PDF) found that consumer–to-consumer recommendations—even online consumer postings to forums—carry a higher trust factor than virtually all other forms of advertising, including TV, radio and print. That did not come as a surprise to many long established businesses. In fact, one of them always understood the value of consumer recommendations; its entire sales strategy relies on turning customers into brand ambassadors and capitalising on their social networks to influence others to purchase.
That company is Tupperware and it made a fortune by understanding word-of-mouth’s power 50 years ago. Since then, WOM has been reengineered as “Consumer Generated Marketing” and thanks to blogging, its persuasion power is making business media headlines again through a series of high profile customer relations disasters.
Related posts:
 |
||
 |
||
 |
We never sell or share your information |
 |
 |
||
Recent Comments