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Michael Oliver: Be Specific When Asking For Referrals

Here is a useful tip about the use of language when asking someone for a referral.Distributors often say something like;"Do you know anyone that would be interested in this opportunity or these products?"

Personally I would not recommend using these words. It makes the request too vague. It needs to be more precise.The word "anyone" leaves it too open. It needs to be narrowed down. Using the phrase, "that would be interested" requires someone to make a judgment and a decision for their friend or associate.

A more precise and effective approach would be;"Who do you know at work that is ambitious and wanting to get ahead, who would consider looking at this opportunity for themselves?""Who do you know that has challenges such as (name some problems your product will solve) and would consider looking at these (products) to make themselves (feel/look) better?"

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