As part of its One by One Campaign for Children, Quixtar Inc. (http://www.Quixtar.com ) is donating $2.2 million in gifts to NBC's Today Show Toy Drive. Aimed at young teens, Quixtar's donation includes CD/MP3 players, Mogu dolls, watches and ARTISTRY® cosmetics. The gifts are being shipped to 15 non-profit organizations across the country for delivery to disadvantaged children -- perhaps the only gift the kids will receive this holiday season.
"We're proud to support the Today Show Toy Drive through our corporate giving program, the One by One Campaign for Children," said Jim Payne, Executive Vice President and Managing Director of Quixtar. "One by One is all about making a difference in the lives of children here in the U.S. and around the world. We hope our gift will brighten the holidays for these kids and their families."
Jim Payne will appear briefly on the Today Show next Tuesday, December 20, at either 8:30 or 9 a.m. to briefly talk about Quixtar's donation.
I applaud Quixtar for the donation. At the same time, I find it a little puzzling that the donation went through the Today Show on NBC. NBC was the Network that did the Quixtar Expose' - Dateline Investigation. Can we assume there will be no follow up?
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