Categorized | Network Marketing - MLM

Do you have a refrigerator?

I am not a big fan of "answering objections" because I think if you ask enough questions and really get to know your potential busienss partners, you won't get objections.

That said, this is a good example...

Big Al:

I just finished listening to a teleconference training by SuperCoach Mike Lewis.

He told the following story:

Prospect: But what about saturation? Certainly after a while everyone will have joined and there will be no one to sell to.

SuperCoach Mike Lewis: Do you have a refrigerator?

Prospect: Yes. EVERYBODY has a refrigerator.

SuperCoach Mike Lewis: How many stores sell refrigerators in your city?

Prospect: There are a lot of stores that sell refrigerators in my city.

SuperCoach Mike Lewis: Refrigerators last for 10, 15, or even 20 years, right? Yet the stores have been selling refrigerators for a long, long time. And these store do very well.


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2 Responses to “Do you have a refrigerator?”

  1. Imran says:

    How many of these stores sell only Refrigerators?

  2. Ty says:

    I think most stores sell more than Refrigerators.

    I have never believed that a product in Network Marketing has been saturated so this example is misleading when it comes to Quixtar. Quixtar doesn't sell a product. They sell the 2-5 year financial independence lie….and it's saturated.

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