You started the year off with a burst of energy determined to achieve important business goals. But what usually happens after the first few weeks or months? You start to lose interest, you find it's harder to stay motivated then you thought, and you slip back into old habits. Why do you drop your good intentions? The answer is simple - lack of a strong compelling vision fueled by a burning desire.
So why is this important and how do you get it? Having a burning desire to achieve a compelling vision is important because reaching big goals requires a change in behavior. To change behavior for the long-term you need some reward or benefit so irresistible it feels as though a magnet is pulling you forward.
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