1. Build an authentic story about your products and business opportunty.

Seth Godin interviewed by John Fogg:

The challenge is to tell a story that's authentic. You can't pretend to do one thing when you're doing another. If your story is inauthentic, it's not going to hold up over time because there is too much information online, there are too many people talking to one another, so if you're out there saying you live one life but acting another, you're going to get hurt.

2. Tell your story to people that are open to it.

More Seth Godin:

Consider, what's the worldview of the kind of person that signs up for most network marketing opportunities? Their worldview tends to be that they're an opportunity seeker, that they may jump from item to item, and from the statistics that I've read it seems that they sell to family and friends and once they do that they have to stop, because they don't know how to sell to people they don't know. Not all of them, just many.

3. Help those "opportunity seekers" tell their authentic story to people outside of friends and family.

With a nod to Kim Klaver.

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