MLM will go (scratch that) MLM is going mainstream
Posted on 30. May, 2006 by Ty Tribble in Network Marketing - MLM
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One day you are going to wake up and MLM will have entered the mainstream.
Do not adjust your monitor.
Think I'm crazy?
I actually have evidence.
Mainstream Companies Embrace Network Marketing
Warren Buffet's Berkshire Hathaway now owns the Pampered Chef - Berkshire Hathaway is as mainstream as they come. See Dairy Queen, Ben Bridge Jewelers, Fruit of the Loom, See's Candies and Geico Auto Insurance.
The Jones Apparel Group, a mainstream clothing designer with brands including Nine West, Jones of New York, Kasper, Anne Klein, Energie and l.e.i. recently launched Million Wishes, a Network Marketing party plan that markets clothing and accessories.
Here are a few more mainstream companies that have embraced Network Marketing:
Lillian Vernon, Citigroup, Hallmark, Jockey, Vanity Fair, The Body Shop and Reader's Digest.
Mainstream Marketing is embracing the Network Marketing concept
Variety:
WORD OF MOUTH marketing has been around for decades -- think Tupperware parties and Avon Ladies. But it's suddenly a red-hot field. As conventional advertising loses its clout, marketers are scrambling to infiltrate our day-to-day lives. They want to tap into blogs, Internet chatter and text messages, and also into off-line conversations among friends, colleagues and people who don't even know each other -- at parties, in church groups, you name it.
One WOMMA company, the Boston-based BzzAgent, has a network of 90,000 demographically diverse "brand evangelists" programmed to promote the company's clients at every opportunity.
Last but not least (for today), my friend and fellow anti-hype Network Marketing blogger, Kim Klaver just made Viral Garden's top 25 marketing blogs at no. 22.
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