"Our experience is that dialogue and entertainment-based content are the most effective" way to induce word-of-mouth, said Darren Paul, managing partner at Night Agency, a New York-based interactive shop that created Safety Town.
If you sell a product that helps people with joint pain, talk to people with joint pain. Be up front. Tell them that you are a rep. for a company that has an excellent product and then give them a sample.
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