The mockumentary "Believe" played a few smaller film festivals and got a few big laughs last year, but with its lack of big-name stars and theatrical distribution, it was on its way to DVD until a Michigan politician came around with a success story to tell and something to sell you.
So it is courtesy of Dick DeVos, former chairman of Amway, that "Believe" is now on a few screens in Michigan. The film targets multiple level marketing, the concept on which Amway was built.
'Believe' inadequate on multiple levels
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