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The Quixtar IBOAI Forgoes Gibberish Press Releases for a Real Story

In the past, Quixtar's IBOAI has offered (arguably) some of the stupidest press releases in the history of business. Well, today I found a press release actually worth reading:

Even though the Amway business was providing the opportunity and freedom Jack needed to retire from his radio career, he says that things really kicked in when Amway evolved into Quixtar in 1999, and became a Web-centered business. "We really picked it up when it went to the Web," he said. "Helping people, through the streamlining of the business with the Internet, was very enjoyable."

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