Furniture store owner Vickie Linssen has figured out how to get people gathering at her shop — not just browsing but laughing, enjoying themselves and equating Interior Motives, 2520 Main St., (Bellevue, Wisconsin) with a night on the town.
How? Linssen makes it look easy: just throw a party.
What's more, Linssen has figured out how to get professionals to demonstrate their services and wares for free. Her business-infusion plan even includes fine catered food without it costing a dime.
"Everybody wins," Linssen says.
In a fresh twist on the 21st century revival of the home party, Linssen's Wednesday night Girls Night Out parties combine decorating education, how-tos and commerce with wine, treats, female bonding and door prizes. It's like Tastefully Simple meets HGTV.
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