Stan Joosten, innovation manager at Procter & Gamble, is quoted as saying brands should stop fearing spontaneous chatter online because it's actually much more positive than a marketer might assume, and warned of trying too hard.
"There's a stronger impact when you do it wrong in social media than when you mess up in a TV commercial," he said, because it's more personal. Imagine, "if I threw a dinner party and then tried to sell you Tupperware afterward. You'd never come back."
Powerful Brand Advocates Are Online · MarketingVOX
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