Direct-to-consumer sellers Mary Kay and Avon do well with black women because this way of selling provides an opportunity to see the brands' full range of colors and products instead of a limited group pre-selected by a retailer.
Poll participants were asked, "Who offers products for someone like me?" A name that showed up in the top 10 in makeup across almost all ethnic groups was Bare Escentuals. Otherwise, black women chose Fashion Fair and MAC as their top two, Asian women Shiseido and MAC, and white and Hispanic women both said CoverGirl and Maybelline.
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