Categorized | Quixtar

Quixtar Sales and the Ad Campaign

I hadn't thought about the Quixtar advertising and sales connection until I read it in the Grand Rapids Press:

For the fourth year, Quixtar Inc. sales topped $1 billion after a nationwide advertising campaign and a flurry of new products nurtured the bottom line.

Interesting. I wonder what the sales would have been if they hadn't spent millions on the Quixtar ad campaign.

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