MLM Blog – Network Marketing Blog

David Beckham’s Galaxy Soccer Sign With Herbalife

Posted on 26. Mar, 2007 by Ty Tribble in Network Marketing - MLM

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Thanks to a reader for sending this in. Herbalife follows Xango in sponsoring a MLS team. This should be pretty good press for Herbalife considering David Beckham's celebrity status.

ZeeNews:

Calif, March 25: David Beckham and his Los Angeles Galaxy teammates will promote a nutritional products manufacturer in his first MLS season.

AEG, operators of the Galaxy, announced the signing of a five-year, multimillion sponsorship contract with Herbalife Ltd. on Friday, giving the direct-sales company the right to showcase its brand name across the front of the team jersey.

The agreement first was reported Thursday night in the online edition of the Wall Street Journal, which said the deal would pay the Galaxy between $3.5 million and $5 million a year through 2011.

MLS became the first American professional league to sell its jersey front last fall, and the Galaxy is the second team to do so. Real Salt Lake was the first, agreeing to a four-year deal with the Utah-based supplement juice company XanGo in November. Such sponsorship is common in Europe.

Related posts:

1. 300,000 Herbalife David Beckham Jerseys In Circulation
2. Herbalife Sponsors Beckham vs. Hollywood Soccer Match
3. Herbalife Reaping Beckham Rewards
4. Herbalife and Xango Might Make Soccer the Official Sport of MLM
5. Xango Signs Multi-Million Dollar Deal With Real Salt Lake Soccer Team