A year ago, one of the industry's major players set up shop in Canada. Quixtar Inc. of Grand Rapids, Mich., has sold 10,000 of its two genetic tests to Canadians since opening up a distributor in London, Ont., says Lise Beland, the company's senior health-product marketer.
Its heart health genetic test, which predicts risk of cardiovascular disease, accounts for 60 per cent of sales and costs about $245 per test. A general nutrition genetic test costs about $135 and recommends vitamins and supplements, which are also sold by Quixtar.
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