Rich Razgaitis Promoted to President, North America for Univera

Posted on 21. Sep, 2007 by Ty Tribble in Univera, Univera LifeSciences

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Univera:

Univera announces the promotion of Rich Razgaitis from Executive Vice President of North America to President, North America, effective immediately. In this role he will continue to report to CEO Stuart Ochiltree. This promotion is a result of the significant growth of Univera business in North America as well as the acknowledgment of Rich’s noteworthy achievements in catalyzing that growth since he joined the company in January 2006. The promotion is also a reflection of an expanded role for the Sales and Marketing Departments with regard to global sales and marketing strategies.

Rich’s promotion was deemed a judicious move by ECONET® and Univera CEO Stuart Ochiltree who states: “Rich has been instrumental in taking Univera’s sales and marketing endeavors to a whole new level. The synergism of Customer Care with Marketing and Sales makes it imperative that one individual oversee the North American operation—and I have every confidence that Rich Razgaitis is capable of the job. Additionally during his tenure as EVP of North America, Rich was responsible for the extraordinary achievement of leading a significant and successful re-branding of the company from the ground up; this, coupled with devising business initiatives, including additional—and vastly improved—sales materials, has given our Company the platform necessary for global growth and sustainability.”

Razgaitis holds a BA in Marketing and an MBA in General management from Anderson University, Indiana. He comes from a diverse business background in which he’s been involved in complete corporate turnarounds. He has led campaigns to position, brand and bring to market product lines for companies ranging from venture capital backed start-ups to such Fortune 500 icons as Johnson and Johnson and Eli Lilly, generating significant revenue growth for each.

With Razgaitis assuming the role of President, Chief Scientific Officer Stephen Cherniske will have more time to continue his valuable research and product formulation work—constantly keeping Univera in the forefront of ethnobotanical discovery, and its application to bringing the best of nature to humankind. This change will also allow Stephen to continue to represent Univera as a sought-after spokesperson—a role he assumed when he joined the company in 1999.

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