I had to giggle when I saw Ellie Drake and Mike Filsaime's "Birth of Network Marketing 2.0" eBook. I have been talking (and writing) about MLM 2.0 since at least October of 2006, so that would make Network Marketing 2.0 probably more like a walking toddler instead of a newborn. But Mike Dillard talks about it going back 4 or 5 years...
Mike Dillard put it this way in a recent email:
Unfortunately “Networking 2.0” already happened 4-5 years ago when PPC, replicated sites, streaming-audio, flash presentations, and autoresponders went mainstream. Those things represented an industry shift over the previous 30+ years which relied on tapes, fax machines, and the phone. (Networking 1.0).
If we’re going to designate the evolution of the industry with a number, then we’re well on our way to 3.0 at this point thanks to social networking and what's now the equivalent of online television, which I’ll discuss in more detail in a later observation. So welcome to the party guys. Fashionably late is better than never!
Mike is so right. I sponsored 150 people in 9 months back in 2003 - 2004 by using Google Adwords to direct people to my company provided replicated web site. That was Network Marketing 2.0, yet that would never work today, or if it did work, it wouldn't be cost effective.
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