I thought that the subject line for this post might get your attention.
I want to talk about exposure and not the type of exposure that some of you might be thinking about. I am talking about getting exposure on the web.
Here is something that I know for a fact. Bloggers (in general) are always looking for topics to write about.
How would you like to use that little bit of knowledge to your advantage?
Let's say for example, you are building a Shaklee business. (I picked Shaklee because it was fresh in my mind from talking to a Shaklee rep. recently but any company would work).
Think about the biggest thing going for your company right now. When I think of Shaklee, I think of how well the company lines up with the current trends on global warming and thinking greener.
So let's do a Google search on "Global Warming Blog".
I found this site: http://www.realclimate.org/
On the "About" page for the Real Climate blog is a way to contact the author.
Here is the exact quote from the site:
"If you would like to contact us, suggest a topic to be covered, contribute a relevant commentary, or be part of this effort on a more permanent basis, please email RealClimate (replace -at- with @)."
You see? This site is asking for your help with topics and commentary. I would bet that if you composed a well thought out article about how Shaklee is leading the way in making sure that what they produce has no impact on global warming and the environment, this blog would be interested in publishing it. (Shaklee actually plants trees for every box of products that they ship out of their company and no, I am not involved with Shaklee).
The article must provide valuable content and can not be a hype filled - pimp your deal advertisement. You would really need to take your time and write something special.
If you did write something and the site decided to publish it, you might be a very happy Shaklee rep.
I did a quick check on some stats about realclimate.org:
Google Page Rank: 7
Alexa Ranking: 129,512
The site is very powerful and if you can get them to link to your Shaklee site, you will likely see some great benefit. The Google Page Rank of 7 is huge. That means that Google really trusts what this site says and will likely index it quickly and rank articles on a subject very highly.
Again, this would work with any company. Figure out the hottest trend with your company and capitalize on that trend by submitting an article about it to a blog on that subject.
That tip could net you tens of thousands of dollars in the next year if it was seriously applied.
This post was originally part of my newsletter, so those lucky subscribers have had this information for about three months. If you found value in the post, you can subscribe to my newsletter here: http://www.tytribble.com/newsletter
Ty Tribble
www.TyTribble.com
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