300,000 Herbalife David Beckham Jerseys In Circulation
Posted on 10. Sep, 2008 by Ty Tribble in Network Marketing News
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At the top sits the Los Angeles Galaxy, worth $100 million. The team creates excitement in the stands and with the media wherever they go, thanks to the import of midfielder David Beckham in 2007. His New York-area debut drew 66,000 people to Giants Stadium, five times the typical crowd. Two months after his arrival, weight loss firm Herbalife (nyse: HLF - news - people ) agreed to a $4 million-a-year jersey sponsorship deal, twice what any other team commands. The payoff for Herbalife: Fans snapped up 300,000 of Beckham’s number 23 jersey last year.
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