MLM Blog – Network Marketing Blog

Amway In China And Philippines

Posted on 14. May, 2009 by Dan Mitchell in Amway, MLM Blog News, Network Marketing - MLM, Network Marketing News, Small Business

I just unleashed 7 of my most closely guarded Internet Marketing files for the first time. Download Ty Tribble's MLM Web Secrets. It's my free gift to you for visiting.

From Manila Standard Today:

The Year of the Ox signifies more than the usual celebrations for Amway Corp., perhaps the most successful multi-level marketing company in the world, as 2009 marks half a century of product distribution through direct selling. What started out as a basement business selling health supplements in 1959 is now a multi-billion dollar company, employing three million people in 80 countries/region around the globe. It carries five major product areas under its wings including personal and home care, food supplement, cosmetics and cooking wares and has captured a big market interest even in the most traditional countries like China.

On a recent tour of Guangzhou where Amway houses its biggest factory outside of the US and Shanghai, the center of Amway’s research and development, the company opens its door for select Filipino and Taiwanese journalists to share some secrets of its success in the land of emerging superpower China. Amway, after all, has its history connected to this country because this is where Charles Rehnborg, developer of Nutrilite Dietary Supplements, Amway’s first product, started the idea and first conducted his research for this nutritional pills.

Capturing the Chinese market

China is Amway’s biggest market so far, beating Europe and America for a total of 30-percent share of the global sales while on the local direct selling front, Amway has 50 percent of the total industry.

Gan Chee Eng, regional president and chief marketing officer of Amway China, attributes this success in their strategy of adapting to the Chinese market and communicating with the local culture. As a result, Amway China has 90-percent favorability in terms of brand awareness and is raking more than $4 billion in annual sales. This impressive performance allows the company to further develop its resources and continuously update its state-of-the-art research and development facilities.

Read more...

Related posts:

1. Gold Coast Hosts Amway China Sales Conference
2. Amway China Bans Internet Marketing
3. 200 Amway Stores Open in China
4. Network Marketing (MLM) Is Booming In China
5. Amway Loves China