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Amway Australia Chooses Best Job In The World Island for 2010 Conference

Posted on 28. Jun, 2009 by Dan Mitchell in Amway, Network Marketing - MLM, Network Marketing News, Small Business

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By Dan Mitchell, MLM Blog Correspondent

Amway has chosen Hamilton Island as the site for the Amway Australia 2010 Conference. Hamilton Island is the site for the "Best Job In The World" contest that awarded one lucky winner the job as caretaker for Hamilton Island for six months.

Amway Australia general manager Michial Coldwell cited the success of the "Best Job In The World" campaign as the tipping point in choosing Hamilton Island as the site for the Amway Australia 2010 Conference.

Here's an excerpt from the story at the The Australian:

More than 34,000 entries from almost 200 countries were submitted and media coverage about the campaign has been valued at more than $200m. At the same time, an estimated three billion people have been exposed to the campaign.

The campaign, which began with simple press ads in newspaper classifieds looking for applicants for The Best Job in the World -- being a caretaker on Hamilton Island for six months -- used websites, YouTube and was an extension of the government's existing Islands of the Barrier Reef campaign.

Mr Morris said that the campaign had attracted attention by offering an experience money can't buy. "It was a hook to gain media and consumer interest," he said.

Mr Morris said while the campaign had been launched in one of Tourism Queensland's core target markets, the UK, it has transcended international boundaries by bringing a massive return on investment in Europe, North America and south east Asia where travel partners such as airlines offered special deals linked to the campaign.

Hamilton Island has already benefited with increased tourist numbers and Amway Australia choosing it as the destination for its 2010 conference.

Last month, Amway Australia general manager Michial Coldwell said publicity surrounding Best Job had tipped the balance in Hamilton Island's favour.

Mr Morris said interest in the outcome of the promotion was so high 22 international and domestic media crews attended the announcement of the winner on Hamilton Island.

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