By Dan Mitchell, MLM Blog Correspondent
From Brand Republic:
Global nutrition and direct-selling company Herbalife has appointed The Hoffman Agency to handle its public relations programme in Southeast Asia on a project basis.
The PR firm is charged with developing an integrated marketing communications strategy focused on building brand awareness and media relations across Singapore, Malaysia, Indonesia and the Philippines over eight months.
Chris Tang, managing director, Asia Pacific, The Hoffman Agency, said that winning the Herbalife account marked an important step in his firm’s efforts to diversify its business beyond traditional technology clients.
The PR firm is charged with developing an integrated marketing communications strategy focused on building brand awareness and media relations across Singapore, Malaysia, Indonesia and the Philippines over eight months.
Chris Tang, managing director, Asia Pacific, The Hoffman Agency, said that winning the Herbalife account marked an important step in his firm’s efforts to diversify its business beyond traditional technology clients.
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