By Dan Mitchell, MLM Blog Correspondent
What didn't they change?
Source: PR Newswire
The new initiatives include launching an industry-first compensation plan, giving independent Associates a new back-office platform, streamlining the company's product offering, changing the name of the company's network marketing arm and rebranding Websites, product labeling and logos. It also included the August 14 launch of NeuroBright(TM), a synergistic formulation of antioxidants that improved test subjects' learning and memory by nearly 50 percent during a recent animal study.
"These strategic initiatives and reorganizations better position RBC Life Sciences to capture market share," said RBC Life Sciences President and CEO, John W. Price. "The compensation plan will reward our independent Associates generously while the new back-office platform will help them monitor, motivate and grow their organizations throughout Canada and the United States."
RBC Life Sciences also changed the name of its network marketing arm to RBC Life(TM). The new name, along with a streamlined product offering, redesigned labeling and revamped Websites, better reflect the vitality and community aspect of the network marketing company.
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