NEW YORK (TheStreet) -- Citigroup's decision to go the IPO route with Primerica may signal a shift in its strategy for disentangling itself from non-core and troubled businesses. Rather than settling for whatever offers are available, it seems to have decided the public markets also present a viable option.
Citi announced plans for the IPO of its financial services and insurance subsidiary, Primerica after Thursday's closing bell. In its S-1 filing with the Securities and Exchange Commission, the Duluth, Ga.-based firm said it was seeking to raise as much as $100 million through the sale.
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Good luck to them!