The sales revenue of the direct-selling industry on the Chinese mainland will grow more than 30 percent this year to 60 billion yuan ($8.79 billion), according to several high-ranking industry leaders attending the first session of the 14th Academic Symposium on Direct Selling in Beijing Friday.
Li Wencheng, assistant to the general manager of the New Era Health Industry Group, one of the 24 licensed direct-selling companies on the Chinese mainland, said that his company will grow by an even larger margin than the average industry growth rate.
Many participants attending the symposium consider the controversial industry, which is still under strict regulation from the Chinese government, to be a miracle at a time of economic downturn.
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