There's an interesting article in the New York Times about how Avon (and their little sister brand Mark) are using Web 2.0 marketing methods.
Here's an excerpt:
"We've taken the same DNA of direct selling that has always been a part of Avon's history and applied it to the digital world for our Mark reps to reach their customers," said Claudia Poccia, president of Mark at Avon, which introduced the brand in 2003. "Now, we're offering our Mark reps the opportunity to sell products not just door to door, but on Facebook, wall to wall."
Read the whole story in the New York Times.
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