When your company doesn’t have a unique product, your only choice is to build your business on hype, false claims and other mumbo-jumbo.

Regardless of what some may think, people are not stupid.  They will eventually find out that a product similar to MonaVie is being sold in Sam’s Club for $17.24 while MonaVie product is being sold for $39. 

Introducing Frut A Vie:

Bottle_front

Here is the price tag from Sam’s Club (a division of Wal-Mart) – note the comparison to MonaVie on the shelf tag:

Fruit_a_vie

Finally, have a look at the back label.  I will be posting a comparison of ingredients soon:

Back_label

Wal-Mart and Costco are not stupid either, gang.  Building a business based on a juice that can be copied so easily along with hype filled testimonies that many times cross the legal line into medical claims will catch up MonaVie.  The hype only lasts so long.

Update II (Ingredients):

Frut A Vie ingredients:

Proprietary blend of Acai (Freeze Dried Powder & Puree), Grape Juice, Pear Juice, Cherry
Juice, Pomegranate Juice, Goji Juice (Wolfberry), Apple Juice,
Cranberry Juice, Blueberry Juice, Acerola, Grape Skin Extract, Bannana,
& 1140mg of Mangosteen Peel Extract. (incomplete – I am working on getting the rest of the ingredients).

MonaVie Active ingredients:

Proprietary blend of acai (freeze dried powder and puree); Fruit juice
from concentrate (white grape, nashi pear, acerola, aronia, purple
grape, cranberry, passion fruit, apricot, prune, kiwi, blueberry,
wolfberry [goji], pomegranate, and lychee, camu camu); fruit purees
(pear, banana, bilberry);d-glucosamine hydrochloride, esterified fatty
acids, natural flavor, citric acid, sodium benzoate, potassium sorbate.

I also found a review of Frut A Vie on the Sam’s Club site:

5 out of 5 5
out of 5

fruit avie,


02/04/2008



By: judy


This is great stuff! The acai fruit is the most healthful berry you can
take and if you put a once in your smoothie it tasted great. Please
bring it back!!

Quality: 5 out of 5 5
out of 5
Value: 5 out of 5 5
out of 5
Pros: everything
Cons: nothing


Gender:

Female

Age:

45-54

Owned product:

1-5 months

Uses product:

Every day

Would you recommend this product to a friend?:

Yes

ORAC Values:

MonaVie has an ORAC score of 1027 per oz.

Frut A Vie has an ORAC score of 3500 per oz.

An Oxygen Radical Absorbance Capacity (ORAC) score is a test tube analysis that measures the antioxidant levels of food and other chemical substances. If a food has a high ORAC score, then it means the food is high in antioxidants. The antioxidant’s strength is its ability to eliminate oxygen free radicals.