I came across this as I was skimming the The Moscow News this morning - a typical Tuesday morning! Seems like Tupperware is certainly not in jeapordy of losing market share in Russia these days. In fact, business is booming.
While many expats believe Russia remains a patriarchal society, Tupperware CEO Rick Goings is cashing in on “savvy” housewives.
The company has around 100,000 sales people working for it, most of them married women, and many of them are already millionaires.
“We gave them a model: here is our product, here is how you sell it, and here is the structure how you build a sales organisation,” said Goings, who considers his biggest achievement here is the impact his company has had on women’s lives. “Our managing director was a doctor and some of our sales force were housewives.”
He added that the Russian woman who work for him are “real entrepreneurs”, “savvy” and “dedicated”.
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