Visalus released news that company sales dropped from $190.4 Million in the 2nd Quarter of 2012 to $101.5 Million in the sale time period for 2013, a loss of close to $90 Million in revenue. The company also reported that it had 57,000 promoters for the quarter compared to over 114,000 promoters for 2nd quarter 2012.
That’s basically a loss of 50% of the company’s reps and revenue in one year.
Granted, most companies in the industry would love to have $101.5 million in sales each quarter.
But that big of a drop leads one to believe that something drastic happened.
Yet, I have spoken with a couple of (very) high level leaders who seem to be more excited than ever about the future of the company. The leaders I spoke with have recommitted to building their Visalus business faster than before by focusing on new recruiting and 60-90 “runs”.
Visalus is launching a breakfast cereal product that they believe will make an impact on the marketplace.
CEO Ryan Blair had this to say:
“We are focused on rebuilding the N.A. Promoter base through new products and incentives. At our national Vitality convention in July, we announced that ViSalus is innovating breakfast with a new patent pending, high protein, high fiber cereal – Vi Crunch TM Protein Super Cereal. Vi Crunch delivers maximum nutrition without excess sugar, salt or fat. To create breakfast variety, we will also release Vi Crunch Fusions, two nutritious toppings to add to Vi Crunch cereal or to eat as a standalone snack. We are bringing our innovation in flavor and nutrition to the $12 billion U.S. and Canadian cereal market.”