Source: PR Newswire
Expanding upon its legacy as a home care leader, Amway Global shines up its home and laundry care offerings by launching the LEGACY OF CLEAN™ line. LEGACY OF CLEAN is a PLANET POSITIVE™ brand consisting of new products and some reformulations of long-time favorites.
"The creation of the LEGACY OF CLEAN brand allows us to expand on our already high-performing, environmentally-sensitive offerings while also bringing all of our home and laundry care products under one consistent brand that reflects the history, performance and focus of these products," explained Jori Hartwig, Vice President of Marketing for Amway Global. The LEGACY OF CLEAN brand will better represent the performance and safety of Amway Global’s home and laundry care formulas, most of which were environmentally sensitive far before eco-conscious products became popular.
Many LEGACY OF CLEAN products are recognized by the U.S. Environmental Protection Agency’s Design for the Environment program. Amway has more than 50 years of experience in manufacturing environmentally responsible home cleaning and laundry care products. In 1959, Amway became one of the first companies to produce a high-performing, earth-sensitive cleaner called Liquid Organic Cleaner (L.O.C.®), which is still part of Amway’s product offering.