The internet is full of marketing systems claiming to put your business building on autopilot. Sadly, most of them don’t offer the high level of functionality you will need to build a substantial and informed organization. Sign up for a few free trials and you will often be backended with pitches to join affiliate programs, buy leads, invest in additional autoresponder setups, or purchase traffic. Here’s the rub. All these automated marketing systems with slick flash presentations, attractive compensation plans, and so forth generally lack a solid set of tools to drive high-quality, targeted traffic to your site. The site may do the “selling” for you, it may be the hottest thing around. When you find yourself going up against other marketers promoting the same thing with Pay-Per-Click campaigns, your rate of return on your marketing dollar will plummet as the market for the product gets saturated and more people promote it with paid advertising.

A recent case in point is a costly automated marketing system which has a call team to follow up and close sales. I spoke with a few people who were selling this automated system and making money with it. One woman told me that she had to get about 700 hits to make a sale. Its important to know that this lady is an extremely savvy and experienced marketer with a lot of blogs and credibility. Many of the hits to her automated marketing system were driven through friendly informational sites, not paid advertising. This marketer was no doubt making money promoting this marketing system primarily because she already knew how to market it when she signed up.

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