New York, NY, October 16, 2009 /PRNewswire/ — The Avon Foundation for Women is marking Breast Cancer Awareness Month with a lineup of meaningful events, celebrations, and tributes. Throughout October, the Foundation will call attention to the critical message that early detection helps save lives, and raise millions of dollars for the breast cancer cause, using many vehicles and channels, including the sale of fundraising products, Avon Walks for Breast Cancer, and the annual Foundation Awards Gala, which highlights and honors advances in the fight against breast cancer and domestic violence.

Reese Witherspoon explains, “The initiatives of the Avon Foundation’s Breast Cancer Crusade raise critical funds and awareness to combat breast cancer around the world. As a woman, a mother and the Honorary Chair of the Avon Foundation, I am proud to lend my support to this cause not just during October, but throughout the year, whether participating in a walk, purchasing a fundraising product, or donating time or money. I hope everyone finds a way to join our mission to promote early detection, further medical research, and ultimately find a cure for this devastating disease."

Source: PR Newswire