Growth appears to have slowed at Avon and I’m not sure how a Johnson & Johnson executive with no Direct Sales experience will be able to right the ship.

Avon is hoping a new CEO can give it a much-needed makeover.

The struggling cosmetics seller on Monday tapped long-time Johnson & Johnson executive Sherilyn S. McCoy as its new chief executive. The announcement ended a four-month search to replace embattled CEO Andrea Jung, who had come under fire for failing to stem the company’s declines and wrap up a bribery investigation.

Avon Products Inc. said Jung – the first female CEO of the 126-year-old company – will remain executive chairman after McCoy takes over later this month. Shares of the New York-based company fell more than 3 percent Monday.

McCoy’s emergence at Avon comes less than two months after she was passed over for the top spot at Johnson & Johnson, which in February announced that Alex Gorsky would take over as CEO. Bill Weldon, who has served as J&J’s chief executive for the past decade, plans to step down at the company’s annual shareholder meeting April 26.

The announcement from Avon comes just a week after the company rejected a $10 billion takeover offer from the smaller beauty products maker Coty Inc.

Founded in 1886, Avon became a fixture in households across the country as its legions of “Avon ladies” went door to door selling makeup to family, friends and acquaintances. Its brands include Avon Color, Skin-So-Soft and mark.

The company markets its products in more than 100 countries through about 6.4 million independent sales representatives. Its annual revenue is more than $11 billion.

But North American sales have dropped off over the years and about 80 percent of Avon’s $11 billion in annual revenue now comes from overseas. The company has frequently missed analysts’ earnings expectations and posted weak sales in some of its largest markets.