Posted on 22 December 2011.
Before I dig into my comparison of MLM Blog Theme vs. Empower Network, I want to make sure something is very clear:
I love David Wood and I love the concept behind Empower Network. In fact, I am a big fan of just about everything “David Wood”, including his hippie hair. = )
For those if you who are wondering, Empower Network offers a blogging platform built on WordPress Multi-User (MU). With Empower Network, you get your own blog address on the Empower Network. This blog is branded to David Wood and Empower Network and for many people this is a great way to get started blogging!
The idea of using Dave’s brand as a way to reach out to people and create leads is a good one. I used this very same strategy with Ann Sieg and Mike Dillard when they launched their attraction marketing systems a few years ago.
The Empower Network system runs $25 per month, a fair price for the attraction marketing system and blogging platform.
How is Empower Network’s blogging platform different than MLM Blog Theme?
MLM Blog Theme is not a platform, it is a theme or “design” that is built for the WordPress platform.
Let me explain…think about WordPress as if it was a house. So WordPress MU (the platform for Empower Network) would be like a community of houses all with the same design.
A WordPress Theme could be described as your home decor. The colors, design and decorations that you put up in your house to make to your own.
MLM Blog Theme is a design that is meant for you to customize (in a very simple, fill in the blank for dummies sort of way) so that the blog is your own “online home”, your own piece of real estate online that you actually own.
Empower Network Blog Platform – $25 per month
MLM Blog Theme – One time $97 for unlimited personal blogs and you will need to get your own hosting for about $5 per month. MLM Blog Theme’s one time license fee comes with all future updates included in the price.
Here is a video that will give you a tour inside of MLM Blog Theme:
If the purpose of your blog is to “brand you” and carve out your own piece of real estate on the Internet, then MLM Blog Theme is probably the best option for you.
If you already have a good following and you don’t mind branding Empower Network and David in order to create leads, then Empower Network is probably a good option for you.
Option 3 which is the one I would suggest is to build out your own blog with MLM Blog Theme and then offer the Empower Network as a promo through your site. The great thing about having your own blog is that you can promote whatever you like and you are not tied in to any one system.
Empower Network is certainly hot right now, but these systems tend to have a lifespan. Promoting yourself will last a lifetime. Although I believe that David Wood is smart enough to keep things fresh and change when needed.