MLM Blog – Network Marketing Blog

Trying to get an appointment with a doctor to sell them on your Network Marketing product is a very difficult task.  There are pharmaceutical reps who work at it on a full time basis and still struggle with scheduling time with doctors.

But, if you are dead set on trying to work with doctors, I did find this post over on Drew Berman's blog about this very subject.  Some good pointers here, regardless of what company you are working with.

Drew Berman:

On February 8, 2012, Ron Reid, one of the top Isagenix producers, interviewed Dr. Nick Messina, M.D., a member of the Isagenix medical doctor’s panel. Dr. Messina offered very compelling information and strategies on how to market to doctors, approaching medical doctors with your Isagenix business. He mentioned that one of the ways to go about this is to work with the receptionist, with the goal of developing a rapport with him/her. As many drug company’s have done in this past, offering to pay for lunch for the office staff is a great way to begin the process of creating a opening. This may just get your foot in the door, but there is much more to understand!

Countering Objections when you Market to Doctors

Dr. Messina offered a number of ways to countering objections by doctors, such as if the doctor objects to Isagenix products not being FDA-approved. For example, you could reasonably counter with the comment, “Oh, you mean like Vioxx?” Vioxx was a medication that was rushed to market, yet demonstrated numerous side effects and problems. Dr. Messina shared that the FDA has a historically low bar, and tend to rush drugs to the market.

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Ty Tribble
Founder, MLMBlog

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LOS ANGELES, Jan 17, 2012 (BUSINESS WIRE) -- A lawsuit alleging Isagenix International, a multi-level marketing company based in Chandler, Arizona, intentionally interfered in and destroyed a competing diet supplement business, has been set for trial on March 26, 2012 by the Ventura County Superior Court. The claims against Isagenix were filed by two affiliated Ventura, California based infomercial production and manufacturing companies, Nature's Pure Body Institute and Incubation, and their owner, Ken Wright. The lawsuit has been pending since May 2008.

Parties involved in the lawsuit include Bill Wheeler, Ph.D., former spokesperson for Wright's Gold Standard protein product; wife Linda Wheeler; their entity Peak Performance Nutrition, Ltd., a Nevada Corporation; Jim Coover, whose wife Kathy was a co-founder of Isagenix with John Anderson; as well as Ellen Bradley Ganus, one of Isagenix's top sales distributors. Dr. Bill Wheeler's Gold Standard Protein, a weight loss meal replacement formula, was formulated by Wright and successfully marketed on television and radio from 2003 through 2007.

Wright and his companies assert that they created a line of products bearing the brand name "Dr. Bill Wheeler's Gold Standard Protein," held the commercial rights, trained Wheeler to be the public face and spokesperson of the product line, and invested years of labor and funds building up the Dr. Wheeler line of diet products. The products included weight loss meal replacements such as shake mixes and cleansing products. Wright asserts that, despite knowing Wheeler was under contract with Wright's companies, Isagenix hired him away as its chief science spokesperson, then used its MLM muscle to force a termination of the contract and pressure Wright's companies to shut down their product line so that Wheeler could not be seen on infomercials endorsing competing products. Isagenix has denied the allegations and filed cross-claims alleging violation of its rights to the Dr. Bill Wheeler name.

MLM companies have been the subject of criticism as well as the target of lawsuits alleging they are similar to illegal "pyramid" schemes, and that they use improper or questionable tactics such as price fixing, high initial start-up costs, and emphasis on recruitment of lower-tiered salespeople over actual sales.

Isagenix is a multibillion-dollar company boasting 7 million customers and more than a billion USD in sales of product each year. It sells internal dietary cleansing products and weight loss meal replacement shakes.

Wright asserts that he and his companies relied on the success of the Dr. Bill Wheeler's Gold Standard Protein product, but have been forced out of that market by the loss of their brand name and spokesperson to the MLM giant Isagenix, which is now selling an IsaLean Shake Classic that Wright says copies the Gold Standard product that Wheeler had endorsed for Wright and used to personally lose over 80 pounds under Wright's guidance. Isagenix disputes the charges and has denied any liability.

SOURCE: Nature's Pure Body Institute and Incubation

This from the Isagenix Facebook Page:

We’ve just launched a BETA version of our new mobile program and would like you to test it out and let us know what you think. If you have a “smartphone” (like an iPhone, Android, Blackberry Torch, etc.), you can now experience the new Isagenix® mobile Website for your Back Office!

By going to https://backoffice.isagenix.mobi/ (don’t forget, it’s “https”) and logging in to your Back Office, you’ll be able to browse a mobile-friendly and optimized version of your Back Office Library, check out the latest news and late-breaking alerts, view and download the newest Isagenix podcasts, check out some of our popular blogs and even check some of your business’ activity level. This includes your commission cycles, your volume, next Autoship and even if you and your team members are “active.”

 

Don't forget to check out the new MLM Blog Page on Facebook. And  click "Like" when you get there...first 1000 fans have a chance to win free advertising on the MLM Blog!

- Dan Mitchell, MLM Blog Correspondent -