MLM Blog – Network Marketing Blog

There is an interesting story over on the BusinessForHome.org site that shows a video (proof?) of former MonaVie Black Diamond, Joe Licciardi's business being moved under someone else once he left the company.

The story itself is interesting, but in today's world of instant news via blogging and social media, The Preseident of MonaVie has already responded along with another Black Diamond and Joe Licciardi himself.

Here's a few snips:

Original BusinessForHome Article:

The entire USA downline of former Black Diamond Joe Licciardi who left the company last month, is moved down the Genealogy and inserted into – Alexander Herr- Purple Diamond's organization in Germany.

In MLM moving downlines is controversial…. Free money for the new upline….. and considered not ethical.

MonaVie President, Randy Schroeder responds:

Recently a Mona Vie distributor (Joe Licciardi), who had gained the Black Diamond rank some years ago, but whose business had been in steady decline to the point of qualification well below his stated rank, made what I believe was a huge error in joining another company, cross recruiting and disparaging Mona Vie to the point of termination for violation of policies and procedures.

We then took the appropriate action of re-assigning sponsorships and repositioning what had become a very small lesser leg to create leadership to those who would suffer from the departure of their up-line. We took the appropriate measures, all within the stated policies and procedures of Mona Vie. This did not result in rank advancement for anyone.

Followed by this cryptic and cult-like response from MonaVie Royal Black Diamond, Todd Hartog (I especially enjoy the old "bathroom walls" statement...straight out of the Amway book of keeping the minions under tight mind control):

Facts are clear here. Its easy for someone to run with false truths. Monavie is a integrity based company that follows a strict Policy and moral code. The world wide web is like the bathroom walls of society where you can write just about anything. There is Law that prohibits the use of names and Company names on website and video content. Remember your computer and Modems give off IP unique address and its better then a fingerprint.

Then Joe Licciardi responds:

Ok, after seeing the many comments posted on the various articles, I never wanted to take the time or expend the energy to reply, except for this one by Randy S.

It is interesting that just a few months ago he was telling many that he considered Patrice and I to be one of his closest friends. Now, that we have taken another direction in life, he is saying that” Some people achieve ranks that where larger than themselves”. Really? How do you determine that? And to say that our business had declined to the point that we fell below our achieved rank? Well, why don’t we not just point the finger towards one person but to many, especially those who were helped by the moving of this leg. How was it determined where to move it this leg anyway? Were there not other active Blacks and others working the business who equally qualified? But the most dis-hearting comment is the accusation of us “Cross-recruiting and Disparaging the company”. We are still waiting for this documented proof. Of which there is none. In the end, it is what it is and we move on.

Someone once told me just a few weeks back that if I made such a move, I would find out very quickly who truly were my friends. And that he was so right, and I thank those of you who have openly poured out your support.

Below is a video introduction for Troy Dooley's 90 minute interview with Robert Dean. In the interview, Dean talks about Noni, Monavie, Evolv, Visalus, Limu and his newest company, Momentis. great work by our friend, Troy Dooley.  

To listen to the interview, head on over the MLM Help Desk.

Salt Lake City, UT (PRWEB) January 18, 2012

Health and wellness industry leader MonaVie is making history again as it launches the “next generation” of the company called MonaVie 2.0. The latest phase of the company’s long-term strategy was announced at a meeting for more than 3,000 MonaVie distributors in Dallas, Texas on January 13-14.

Headlining the innovations announced in Dallas are a new product platform called MonaVie Nutritional Chemistry™ that provides personalized, targeted product options to address an individual’s unique nutritional needs. A new, universal business training solution to guide distributor success called MVP (MonaVie Values People) was also launched and will be the centerpiece of MonaVie’s continued global expansion.

MonaVie Founder and CEO Dallin Larsen said the newly announced features of MonaVie 2.0 will provide a groundbreaking opportunity for millions of people around the world to improve their lives. “We invite everyone to join with us, as we position ourselves to make history once again during 2012,” he said.

MonaVie Nutritional Chemistry™ – Providing Personalized Nutritional Support through MonaVie Elements™

Today’s consumers are looking for ways to personalize everything they buy, says MonaVie Chief Marketing Officer Jeff Cohen, and there’s no more important area to offer customizable options than with products that provide optimal nutritional support. That’s the idea behind MonaVie’s revolutionary new product platform called MonaVie Nutritional Chemistry.

According to Cohen, MonaVie Nutritional Chemistry will make it easy for consumers to address their unique nutritional needs. Through its new proprietary online nutritional assessment tool, known as Health Match™, MonaVie helps individuals identify specific needs in three easy steps and then delivers personalized product recommendations.

In tandem with the introduction of MonaVie Nutritional Chemistry comes the launch of MonaVie Elements™...

Orrin Woodward's TEAM (former Amway/Quixtar) is promoting a pre-launch for "the new LIFE business".  

From "Team Orrin Woodward" Blog:

When you attend the pre launch of the new LIFE business at the summer leadership conventions, remember, you will be witnessing history in the making...

A reliable source is telling me that Dallin Larsen of MonaVie is supporting the new launch.  More details as they roll in.

Congratulations to the recipients of the Top Retailers Bonus!*

The Top Retailers Bonus rewards distributors who achieve high retail sales (with a minimum of five sales to separate preferred customers) over a four-week period.

Anthony and Sherrie McKnight receive a bonus of 4,000 GBU for having the most volume from Preferred Customer sales.

Among the top four distributors who receive a bonus of 2,000 GBU for having the most volume from Preferred Customer sales are:

• Mark Berry
• Ashley Miller
• Chris and Kinga Wasiak

The following distributors have each earned an equal share of the Top Retailers Bonus pool—a bonus of more than 140 GBU:

Betty Yung, Bryan Gauvin, Kelly Roth, Jaysee Carsen, Christy Graves, Yesmin Rivero, Jean Fusco, Ivanka Toneva, lena Bocher, Gregory Draven, Rhonda Wright, Dariusz Izabela Kuriata, VMS Inc, Pamela Lawton and Noel Rugg, Cindy Cousineau, Fidel Yepez Mora, James Hardy, Michelle and Ron Honda, Gurdeep Sethi, Richard Rannis, Charles and Lori Fremstad, Carmen Komish, Ricardo Batista Filho, Helen and John Carter, Nancy and Dave Tessmann, Yann Mathieu, Tammra Cervone, Debbie Penge
Agnieszka PajÄk, Loretta and Alfred Weeden, Jessica Giuffre, Dalma Valentin, Dawn McGee, Alain Le Guelvoud, Jose Egues, Miles Anderson, Terry and Alexis Sweatt, Bud Tleimat, Winston and Gwen Thomas, Paul G Lister III, Robert Berg, Jacob Padgett
Sherrie Clark, Bob Gaudette, Patti King, Robert and Leeann Short, Kiarah Cuthbert
Norma Sandoval, Eric Scanlon, Wendy and Warren Hickey, Gary Waters, Manuela Fritzsch, Doug and Angie Duwa, Sheri Slater, Kay Klyne, Paul Wiggins, Patt Wiess
James Martin, Patricia Rusiecki, Daniel Bills, Charles and Deborah Larner, Eric Wolf, Steven Grote, Michelle Soule, Caine Onofrio, Kayelene Mary Dysart, Fredrick and Roxanne Finke, Danien Feier, Brian and Jane Johnson, Jason and Kelly Kohler, Adrian and Jacie DeLeon, mario hernandez, UP Natural Products LLC, Elaine Heylen, Jimmy St. James, Gabriele Baldwin, Kay and Ivan McLorn, Andre Mulunda, Scott and Tripsie Faerber, Neal Ruffner, Marie Mcaleavey, Wendy Karina Garcia, Gloria Ford, Peter Ardischoll, Trudy and Randy Jorstad, Laurette DeBoer, Marc Bronzetti, Jungran Kim, Sungeun Kim, Yumi Takashima, Grace Hong, Cathy Kim, Sunhwi Kim, James Hwang, Cesar Liang, Elaine Kim, Minjung Kim, Alex Kim, Miyang Kwak, Young Lee, Yonghee Lee, Refugio Ibarra, Diane Lee, Sun Ok, Jonathan Park, Tracy Nguyen, Derek Kim, Angela Park, Brian Kim, Yun Woo, Phuong Hathaway, Ninet Ramirez, Andrew Sulkowski, Clyde and Kandra Moss, Pay It Forward LLC, Rachel Griffin, Michael and, Desiree Kraus, Margaret and Trent Thompson, Ruth Nesbitt, Eduardo Romero
Michael and Beth Briggs, Nikki Van Velzer, John Lindsay, Dena Sboto, Sachlich LLC
Jose Oscar and Veronica Coronel, Gabriel Marsh, Javier and Ana Leal, Willie Safford, Joseph and Virginia Schoeb, Lynn Kridler, Joseph Schalk Jr, Leo Wines, Robert Hammer, Walid Bounenni, Dennis and Susan Seymour, Lori Tucker, Bulah Stock, Cynthia Drye, Jason and Gina Koncz, Robert Allen, Leslie Hopp, Tonya Bartys, Jordan Walker, Karissa Pearson, Anthony and Melinda Heykoop, Ben and Myrna Jussila
Trevor and Brenda Most, Michelle Jumper, Judy Tucker, Ronald and Terri Howard, Allan Gainer, Chris Wolfe, Jon Groves, Lance and Julie Vrieze, Jason Tingley
Fadi Hindi, Thomas Holthofer, Justin Corbin, Ron and Susie Light, Richard Jumper
Nancy Cope, Shalinda Szkubiel, Rex West, Larry Burger, Gracie Hines, Victoria Penland, Mike Hackett, Megan Koudelka, Joanne Boyle, Maria Mansour, Vicky Friend
Eric Bryan, Jean Intervallo, Justin Liniger, Jeremy and Anita Windemuller, Edi Deviana, Scott DesMarteaux, Allan Sorg

* The Top Retailers Bonus is awarded to the top retailers worldwide and is not determined by country. Preferred Customer sales to the same shipping address or to the Distributor’s shipping address do not qualify. Distributors do not need to be Active or Qualified to earn the Top Retailers Bonus.

How would you like to go to prison for two years for building MonaVie in Germany?

This is pretty wild because Germany is a huge market for MLM with several large companies headquartered in the country.

Source (translated):

By its decision of 24.08.2010 (Az: 3-12 O 98/10) the district court of Frankfurt am Main elemtare has forbidden parts of the compensation plan MonaVie LLC. Accordingly, contrary parts of the plan to the prohibition of canvassing progressive gem. § 16 para 2 UWG. This was done by our firm for our client acted in accordance with request made in full.

Already dated 13.08.2010 (AZ: 3-11 O 94/10) adopted the Regional Court of Frankfurt am Main, a decision against two identical MonaVie distributor. It is therefore clear that not only the organizing company agent can be in the spirit of the rule, but each distributor, the new sales recruits or for advertising does.

It is worth noting in this connection that it is justified to § 16 para 2 UWG not just a competition rule that injunctive relief and damages claims, but is also a penal provision, sanction to the infringements by imprisonment up to two years.

MonaVie's web site is denying the allegations as rumor, saying that they have not been notified, even though the information sites a court case and regional court. So we will continue to follow this story.

This is an interesting editorial by MLM Watch Dog, Rod Cook (the editorial is actually only 5 minutes but it runs twice) I thought the part about MonaVie "throwing up roadblocks for the little guy to appease the big players" was especially interesting. Like Amway, MonaVie has always had a very back end weighted plan.:

Monavie is being sued by MLM company Xowii for allegedly making "deceptive statements" about the Xowii company and products.  

I will update this post with more soon, meanwhile, here is a link to the lawsuit.

Here is some commentary from the MLM Watch Dog:

This one may wreck Monavie because of the California Business and Professional law. The case quotes Monavies policy they issued "that distributors should be able to come and go as they please (which I liked)." Then they violated that policy and even brought suit against the people who chose to GO!

Your editor is NOT A Lawyer but hangs out with some good MLM lawyers who reviewed the case and said, "wow bet Monavie won't try to go public this year!"

The California Business and Professional law is different than what any other state has. Read through this case it is definitely a door slammer for Xowii!

The MLMWatchDog has an update about MonaVie suing Zrii and then goes on to speculate about MonaVie's matching bonuses going away and bonus pools declining, along with a whopping 67% drop in website visits.

I haven't found the information on the MonaVie vs. Zrii lawsuit but MLMWatchDog mentions compensation plan copyright violations.  We will post details of the lawsuit as soon as they come in.

The mad scientists at our MLM Labs have come up with a new idea that I think is pretty cool.

Here's how it works: MLM Labs scours the Internet for Questions about Network Marketing companies and posts them on a blog.

MLM Labs scientists find the questions, you get to be the experts and supply the answers.

The first beta-blog is called MonaVie Q & A.  Let me know what you think, but please don't string me up over the questions that are being asked...they are not my questions.