I am not a big fan of "answering objections" because I think if you ask enough questions and really get to know your potential busienss partners, you won’t get objections.

That said, this is a good example…

Big Al:

I just finished listening to a teleconference training by SuperCoach Mike Lewis.

He told the following story:

Prospect: But what about saturation? Certainly after a while everyone will have joined and there will be no one to sell to.

SuperCoach Mike Lewis: Do you have a refrigerator?

Prospect: Yes. EVERYBODY has a refrigerator.

SuperCoach Mike Lewis: How many stores sell refrigerators in your city?

Prospect: There are a lot of stores that sell refrigerators in my city.

SuperCoach Mike Lewis: Refrigerators last for 10, 15, or even 20 years, right? Yet the stores have been selling refrigerators for a long, long time. And these store do very well.