Recent article from Packaging Digest:
Health and energy drinks have always been a visually interesting category, but there’s a lot of sameness starting to happen in it as the market matures. Certain all-too-familiar paradigms are starting to get etched into designers minds — the black can, the pro-wrestling style graphics, etc.
But Pentagram has found an interesting new angle on the category for client Eiro energy drinks. Pentagram designers drew on a unique combination of visual references, blending them together into a look that’s compelling, unique, and appropriate.
Read the rest of the article here.