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Herbalife Thailand Aims For Top 5 In Direct Sales

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Tim Sanson, the new general manager of Herbalife International (Thailand), is making it a priority to build a solid foundation for the business and support growth in local distributors. His goal is to make Herbalife one of the top five direct-sales companies in the Kingdom in terms of sales.

Sanson, who is also vice president for Southeast Asia of parent company Herbalife, said he would also work for a regional strategy and provide new country support for Thailand.

"We [the local unit] are in the top 10 of direct-sales firms in Thailand, but we want to improve our ranking here to the top 5 under my term," said Sanson, who took over the Thai operation this year.

He said he wanted to improve Herbalife (Thailand) in terms of both business volume and its ranking in the parent’s global network.

"We want to make sure we can offer the right infrastructure to support our distributors and that our products are being sold through the right distribution channel," said Sanson.

As vice president for Southeast Asia, Sanson oversees Herbalife’s business in Australia and New Zealand, as well as in Thailand. Sanson joined Herbalife in April 2002 as general manager of the Australian distribution centre. Since then, his responsibilities have grown to include several key markets in the Asia-Pacific.

Source: The Nation

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