I tried to post a comment at Beth Dornan’s Inside Quixtar Blog, but was unable to post. I’m not sure what platform they use at the Quixtar Opportunity Zone, but it doesn’t seem very stable.
I wanted to comment on a post about Social Media, but I was unable to do so and gave up after 3 tries. I thought that I would bring the converstation here…
Beth on Social Media, followed by my comments:
The launch of the Opportunity Zone is Quixtar’s first major foray
into social media. As I’ve posted elsewhere, we’ve decided to become
part of the conversation about our business rather than simply observe
it.But as anyone who knows consumer generated media knows, this just scratches the surface of social media.
We’re
now in the middle of conversations about where we go from here….and
more importantly, how we use social media to help IBOs build their
businesses.Could you see a Nutrilite organic garden in Second
Life? What about IBO avatars? Should we use YouTube more strategically
and share more messages in this medium? Do you want to hear and see
voices from the company through podcasts or vlogs?I’ve always been one to focus on the message, but now it’s increasingly becoming about the medium.
I
posted yesterday posing the question about brand versus product
advertising but intentionally left this question for today…in a
business built on one-on-one relationships, how does social media come
into play in supporting IBOs and helping them build successful
businesses?
My comments:
Beth,
You’ve got to use Social Media to get your side of the story out because you have people running around (even big IBO leaders) saying things that you DON’T want them to say.
The company message is very different from the IBO Leader message.
Company: Quixtar is a great opportunity to make money by selling products and sponsoring other people to do the same.
IBO Leaders: Quixtar is our supplier, the real key to success is this system of training and tools.
