The reality of Network Marketing over the Internet is that it isn’t much different than Network Marketing in person. If done properly, you are building relationships and then developing those relationships until they reach the "loyalty stage".

From Start Up Journal:

Four Stages in the Dialogue

The process of building successful customer relationships falls into four stages, which I call:

  • the awareness stage – getting a prospective customer’s attention.
  • the permission stage – asking for their permission to stay in touch.
  • the involvement stage – when the customer demonstrates involvement with you, normally by making a purchase.
  • the loyalty stage – with repeat customers who tell their friends about you.

If you’re just getting started and don’t have any customers yet, you’ll want to focus most of your efforts on creating awareness. If you already have a customer base, you’ll need to balance all four stages.