There has been a lot of talk recently about the death of "Old School" Network Marketing. I have been a vocal proponent of "The New School" along with Kim Klaver for some time now but I sense that the topic is getting fuzzy.
When I talk about the "New School of Network Marketing", I am talking about less hype and more substance. Some people have labeled the "New School", online marketing or Network Marketing 2.0 and they are throwing around terms like obsolete when referring to some methods like building in your warm market and in person meetings.
Here is the reality…I know a lot of people who still teach warm market and in person meetings and they make hundreds of thousands of dollars per year. In fact, one of the hottest companies in Network Marketing was reportedly in deep trouble before they found one leader who focused on getting the product into the hands of people and then getting the people to a meeting. As a matter of fact, I just thought of another company with a similar story.
Are things changing in the industry? Of course they are, but that doesn’t mean that the basics of the industry have changed. We still move products through a network of people who make commissions on the sales of those products.
I am a big believer in Branding You, Web 2.0, Video, Funded Proposals and MLM Blogging, but if I saw a person at Starbucks with a high energy level and an attractive personality, I would talk to them!
It’s all about Multiple Streams of Leads, including…
- Warm Market
- Cold Market
- Recruiting Professionals
- Funded Proposals such as Magnetic Sponsoring and Renegade Network Marketing
- Pay Per Click
One of the things that I really think people miss is that this industry is still about relationships. When I get a lead from something that I had done online, my goal is to get them on the phone with me as soon as possible. If they are local to me, I will do my best to meet them face to face. The tools offer me the ability to create a large number of leads, but the relationships hold the business together for the long term.