Home Internet Marketing Tips Blogging I’ve Been Doing Content Marketing Wrong

I’ve Been Doing Content Marketing Wrong

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Have you ever had a little thing lead you to a major breakthrough?

It happened to me this week.

On Tuesday I realized that the wordpress theme on this blog was (basically) broken.

Kind of a big deal, but really a little thing in the big picture.

So as I was figuring out whether to contract out a new design or create something myself, I spent a little time looking at my history in blogging.

I started blogging on the subject of Network Marketing in October of 2003, but I think I really hit my stride in mid-2006 on a site called Multileveler. At the time, I was actually blogging on three sites, two paid and one my own and Multileveler was a start up business blog network. Yes, I am actually a professional writer, typo maker, grammar rule breaker and all. Heh, I’m even published. I imagine that could make an academic’s skin crawl.

Reading some of my past work on Multileveler made me remember a couple of things…

  1. Consistency is key. No one is going to read your stuff if you post once a month.
  2.  Be you. The world doesn’t need another Ty Tribble, Kim Klaver or Ray Higdon.  The world needs your voice.  Be authentic and have fun.

If you are following along I went from “broken blog” to realization that consistent content and authentic voice are extremely important.

Then I thought about how I apply these two things to Social Media because a blog is simply not enough anymore.

Well, that led me to “the Google” at about 1:30am on Wednesday morning where I discovered Sandi Krakowski. We might get into how in the world I missed this (literal) social media rock star with over a million Facebook likers in the future, but for now I’ll just say I’m glad God led me to her. I seriously had no idea who she was until 2 days ago.

So the Google led me to Sandi’s blog and Facebook page and eventually led me to her Social Media Template. You can download it on her site, ARealChange.com

I won’t steal Sandi’s thunder, but I will say that my focus on creating a certain type of content for Social Media was a little off.  Bringing value to the marketplace is great, but when I looked back at really valuable blog posts I created, the shares and comments paled vs. a cool bible verse that I found that applied to life and business. Likes and shares of an in depth technical how-to video paled in comparison to the likes and shares of a motivational quote with a cool image.

You don’t have to be an expert to make someone feel good with a quote or an image.

How much of your content is encouragement, personal development and inspiration?

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"Ty Tribble is an Internet entrepreneur, author and Work At Home Dad who lives in Seattle, Washington with his wife, Richelle and two children, Emma and Tyler. Ty has been featured in Entrepreneur and Success From Home magazine and is considered by many as the # 1 blogger in the world on the subject of Network Marketing. Author of the book, ‘Double Your Income with Network Marketing’, Ty teaches lead generation strategies through social media and blogging to tens of thousands of Network Marketers around the world."

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