By Dan Mitchell, MLM Blog Correspondent

From The Salt Lake Tribune:

Emphasizing that Usana Health Sciences is not afraid to answer questions about what distinguishes its multilevel marketing approach from a Ponzi scheme, the company brought in master questioner Larry King to probe the issue.

King's appearance was a surprise for the 8,000 Usana sales associates who filled most of EnergySolutions Arena's lower bowl for the final day of the nutritional supplement company's annual international convention. He walked on stage to rousing applause, as the morning session emcees put on a skit in which one pretended to be the CNN talk show host.

After cracking a joke about his Utah connections — "I married a Mormon girl and have paid for it ever since" — King did what he does best: Asks questions.

His answer man was no pushover, especially with this crowd. Tim Sales, whose "Brilliant Compensation" video has informed more than 1 million people about network marketing, received an ovation even louder than King's.

Before their on-stage connection, King and Sales had met with members of the news media to talk about Usana's objectives in creating the interview scenario, an idea that arose after the two men talked a few months back and King said he became fascinated with the difference between legitimate multilevel marketing and Ponzi schemes.

It was a subject he knew all too well, having been a victim of convicted scam artist Bernard Madoff. "That was the Ponzi scheme of all Ponzi schemes," King said.