According the DSA’s new web site, Directselling411.com:

half (50%) of
U.S. adults purchase products or services using the direct-selling
retail channel during any given year.
That’s roughly equivalent to 150
million people in the US alone who make at least one purchase from a
direct selling company in a 12-month period. When you consider there
are 15.2 million direct sellers in the US, that leaves a lot of
customers who aren’t also direct sellers. (Source: 2004 General Public Attitudes Toward Direct Selling, Burke, Inc.)

What say you?