MLM will go (scratch that) MLM is going mainstream

One day you are going to wake up and MLM will have entered the mainstream.

Do not adjust your monitor.

Think I’m crazy?

I actually have evidence.

Mainstream Companies Embrace Network Marketing

Warren Buffet’s Berkshire Hathaway now owns the Pampered Chef – Berkshire Hathaway is as mainstream as they come. See Dairy Queen, Ben Bridge Jewelers, Fruit of the Loom, See’s Candies and Geico Auto Insurance.

The Jones Apparel Group, a mainstream clothing designer with brands including Nine West, Jones of New York, Kasper, Anne Klein, Energie and l.e.i. recently launched Million Wishes, a Network Marketing party plan that markets clothing and accessories.

Here are a few more mainstream companies that have embraced Network Marketing:

Lillian Vernon, Citigroup, Hallmark, Jockey, Vanity Fair, The Body Shop and Reader’s Digest.

Mainstream Marketing is embracing the Network Marketing concept

Variety:

WORD OF MOUTH marketing has been around
for decades — think Tupperware parties and Avon Ladies. But it’s
suddenly a red-hot field. As conventional advertising loses its clout,
marketers are scrambling to infiltrate our day-to-day lives. They want
to tap 
into blogs, Internet chatter and text messages, and also into off-line
conversations among friends, colleagues and people who don’t even know
each other — at parties, in church groups, you name it.

One
WOMMA company, the Boston-based BzzAgent, has a network of 90,000
demographically diverse "brand evangelists" programmed to promote the
company’s clients at every opportunity.

Last but not least (for today), my friend and fellow anti-hype Network Marketing blogger, Kim Klaver just made Viral Garden’s top 25 marketing blogs at no. 22.