Whoever coined the term "Network Marketing" when referring to Multi-level Marketing (MLM) is a genius. The only problem is, very few Network Marketers market or network. I am an advocate of a multi-faceted approach to Multi-level Marketing.
Network and Market. Market and Network. Then do it again. Try something. If it works, do it again, if it doesn’t, try something else. Proven systems that don’t change lead to one place….Bankruptcy.
One of the great ways to build momentum is through lots of exposure. And, for the small business, without a big fat budget, exposure is delivered by coming at your market from many angles. You can’t rely on one form of advertising or communication to get the job done. You need to deliver a core message through as many vehicles as you possibly can.
You must have a referral promotion, an advertising promotion, a public relations promotion, a strategic partner promotion, an email promotion, a speaking promotion, a writing promotion, a newsletter promotion . . . you get the point now, right?
People often ask me, which should I use: postal mail, voice mail or email? And I always say yes. People process information in many different ways, you must be able to deliver it in so many different ways they cannot miss it.
Read more at Duct Tape Marketing.
Spot on! Activity, activity, activity. And if you can manage – a little more.
Repeat. Get better. Smarter. Try again.
Succeed.
Multi Level Marketing is an incredible business model. I recently joined a direct sales or referral based marketing company (Your Travel Biz – http://www.ytb.com/dln) and I LOVE IT! Not only are the perks incredible, but the compensation plan is insane.
I have found that most people in other companies do not thoroughly understand their product, which affects their overall performance.
Word to the wise…..
Know your products, services and company before you try to talk to anyone on your own. First impressions are lasting impressions.
Bill Lewis coined the term "Network Marketing" after he founded "The Phone Co., Inc," in Memphis TN in early 1980s… just after the divestiture of "Ma Bell".
He was "marketing" telephone "networks", or reselling "watts lines" via a BP he learned from his earlier days with IBM, which he combined with a few techniques he had put together on his own.
Bill is now an inventor, product developer and manufacturer. He is also a writer and publisher.
He can be contacted at "will@jointheat.com"