LOS ANGELES, September 14 /PRNewswire-FirstCall/ — Fountain Healthy Aging Inc. announced on September 14 2009 that it had entered into an agreement to acquire the entire issued stock of Natural Planet USA Inc, a California based developer and distributor of a range of specialist nutraceutical and cosmoceutical products both in the US and across a range of international markets. Fountain has had a relationship with Natural Planet for some months, and has sourced a number of its key products from the Natural Planet product pipeline, as well as engaging Natural Planet as a non exclusive distributor of its flagship product, Vitalife, in the US.
Fountain CEO, Paul Hunston, said that "this acquisition not only secures an extensive and highly synergistic pipeline of unique products for Fountain, but also brings a number of important distribution relationships which Natural Planet has established around the world which will enhance Fountain’s own distribution capabilities significantly." He continued, "I see this acquisition as a crucial step towards the achievement of our goal to develop Fountain into the leading global player within the anti-aging industry. With Natural Planet comes a huge range of over 50 scientifically developed but completely natural products, which, to use Natural Planet’s own motto are specifically designed to help people feel better, look better, live longer … naturally! That motto fits perfectly with the goals which Fountain has for its own products and, sums up the synergies which form the basis for this acquisition. Add to that the instant additional distribution capabilities which Natural Planet brings to Fountain and it is easy to see why I am so excited about this major development, which is going to form the basis of many further developments for us in the coming weeks and months".